Although it is a game for the kids practiced mostly in adults represents a booklet labels World Cup in Brazil is an interesting phenomenon and Trade generate millions of dollars for a Panini Italian company which printed the cards since Mexico hosted the World Cup in 1970.
Order and fans around the world , and the envelopes are opened and the exchange of posters bearing pictures of Lionel Messi or Neymar or Cristiano Ronaldo or Wayne Rooney frantically .
Panini does not disclose the size of the sales , but company officials said the World Cup finals which will be held this year in Brazil - a country obsessed with football and has a population of 200 million people - will achieve record sales for the company which is based in Modena -based.
Brazil is the largest market for the panini craze arrived there plastered to the World Cup , which kicks off on June 12 after a year of instability due to the delay in the construction work and the spending of billions of taxpayer money to host the event.
Alexander said Gabel (37 years ) , an official propaganda was accompanied by his son for an exhibition of posters in Sao Paulo "All of this revolves around football and happiness associated with the exchange of cards. End up to get a nice souvenir . "
The factory is located in the industrial suburb of Panini northern Sao Paulo and operates around the clock , where the plant equipment and cut the mobilization of more than eight million envelope containing the posters a day.
And is selling 70 percent of the envelopes - which comprises of five posters - in Brazil vs. Real One ( $ 0.45 ) to the circumstance , while the rest are shipped to all parts of Latin America.
Said Jose Eduardo Martins , CEO of Panini in Brazil , " a booklet put up posters represents the real start of the World Cup . Frenzied atmosphere of it . "
The company expects that up to eight million fans in Brazil alone, he arrived in the case to the extent approved by the President Dilma Rousseff It helps her grandson to complete the booklet , which includes 640 sticker
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